Brand Clientele

"Crown-me" clientele is women ranging from 18-32 years of age. The brand is recognized worldwide, and based in New York City, New York. The defined woman wearing the brand has an annual income of $20,000 + and lives in major cities, such as New York City, New York where the original "Crown-me" store is based.In 2008, the estimated population in NYC was 19,490,297. Out of the overall population, 10,005,932/51.5% were female(quickfacts.com).

The "Crown-me" woman is overall morally conscious and has a positive, outgoing and independent outlook on life. Although, she appears presentably classy on the outside, she has a streak of rebellion and edge that keeps her feeling young, healthy and full of life. Most defined women of the brand are in college pursuing a degree, beginning their careers or perhaps, already employed and married with a kid, or two. With that being said, the lifestyle of these women are very eventful with various responsibilities and tasks that are to be met each day whether it be work or school related.