Leasing cost

SoHo- 420 Broadway
- 1,350 sq. foot retail store- $3,750 per month.
(www.bondnewyork.com)

Cost of Business License

To file for a Business License in New York City, the starting price is set at $99.99 per location. (www.businessnation.com)

Legal Format

Why is "Crown-me" is a sole proprietorship?

- Easy to start up
- Subject to fewer regulations relative to other types of business
- Me-- the owner, has full autonomy with regard to business decisions
- Me-- the owner, takes ALL profits of the business
- A sole proprietorship does not have to be concerned with double taxation, as a corporate entity would.
- Quick decision making process without opposition
- The owner has total control, and I like that.

Physical Format

"Crown-me" is a retail store. Around the year of 2012, I plan to have gained a successful amount of brand recognition through several advertising techniques and will then expand to the World Wide Web.

Advertising

- Open Rate-Full page (6 x 21): $107,075 (in color)
- 12-month contract period
- Monday-Sunday
(www.nytimes.com)

- 30 seconds- $1,405,000
- 1 year contract
(http://www.gaebler.com/)

Equipment

- Clothing Hangers- 200 for $190 (www.storesupply.com)

- Tags- 5,000 for $33.40 (www.americanretailsupply.com)

- Personalized Hi-Density T-Shirt Retail Bags- 5,000 for $105.16 (www.americanretailsupply.com)
These plastic retail bags are made with 15%-25% recycled material consisting of a combination of post-industrial and post-consumer resins with a minimum of 5% post-consumer recycled (PCR).

- Clothing Racks- 20 4-way racks for $980.00 (www.storesupply.com)

- Female 1/2 Mannequin- 3 for $297.00 (www.storesupply.com)

- Pricing Gun Kit- $41.75 (www.storesupply.com)

- Apparel Boxes- 200 for $190.00 (www.storesupply.com)

- Triple Mirror- $295 (www.robertham.com)

- Single Mirror- 3 for $447.00 (www.robertham.com)

- Gift Wrap Dispenser- $29.95 (www.storesupply.com)

- Point of Sale Computer Sytstem- $889.00 (www.cdw.com)

- Sewing Machine- $399.00 (www.sewingmachineoutlet.com)

- Credit Card Terminal- $119.00 (www.merchantwarehouse.com)

- Steamer- $77.25 (www.americanretailsupply.com)

- Computer Desk with hutch- $219.99 (www.officemax.com)

- Desk Chair- $59.99 (www.officemax.com)

- Display Table Set- $219.00 (www.robertham.com)

- Open/Close Sign- $69.50 (www.robertham.com)

- Sale Sign- $11.25 (www.robertham.com)

- Sign- $30.00 (www.theboutiquesign.com)

- Business Cards- 500 for $157.90 (www.zazzle.com)

Promotional Advertisment:

Our promotional campaign will take place in the original "Crown me" location in New York City, New York. Every customer who spends over $100 will receive a makeover by the host of "Movie and a Makeover", Mia Butler! Customers spending over $150 will not only get a makeover, but a manicure and pedicure as well a FREE "Crown-me" tee signed by Mia Butler!

"Movie and a Makeover" host, Mia Butler.


Picture: (www.facebook.com/pages/Mia-Butler/92268241965)