Leasing cost

SoHo- 420 Broadway
- 1,350 sq. foot retail store- $3,750 per month.
(www.bondnewyork.com)

Cost of Business License

To file for a Business License in New York City, the starting price is set at $99.99 per location. (www.businessnation.com)

Legal Format

Why is "Crown-me" is a sole proprietorship?

- Easy to start up
- Subject to fewer regulations relative to other types of business
- Me-- the owner, has full autonomy with regard to business decisions
- Me-- the owner, takes ALL profits of the business
- A sole proprietorship does not have to be concerned with double taxation, as a corporate entity would.
- Quick decision making process without opposition
- The owner has total control, and I like that.

Physical Format

"Crown-me" is a retail store. Around the year of 2012, I plan to have gained a successful amount of brand recognition through several advertising techniques and will then expand to the World Wide Web.

Advertising

- Open Rate-Full page (6 x 21): $107,075 (in color)
- 12-month contract period
- Monday-Sunday
(www.nytimes.com)

- 30 seconds- $1,405,000
- 1 year contract
(http://www.gaebler.com/)

Equipment

- Clothing Hangers- 200 for $190 (www.storesupply.com)

- Tags- 5,000 for $33.40 (www.americanretailsupply.com)

- Personalized Hi-Density T-Shirt Retail Bags- 5,000 for $105.16 (www.americanretailsupply.com)
These plastic retail bags are made with 15%-25% recycled material consisting of a combination of post-industrial and post-consumer resins with a minimum of 5% post-consumer recycled (PCR).

- Clothing Racks- 20 4-way racks for $980.00 (www.storesupply.com)

- Female 1/2 Mannequin- 3 for $297.00 (www.storesupply.com)

- Pricing Gun Kit- $41.75 (www.storesupply.com)

- Apparel Boxes- 200 for $190.00 (www.storesupply.com)

- Triple Mirror- $295 (www.robertham.com)

- Single Mirror- 3 for $447.00 (www.robertham.com)

- Gift Wrap Dispenser- $29.95 (www.storesupply.com)

- Point of Sale Computer Sytstem- $889.00 (www.cdw.com)

- Sewing Machine- $399.00 (www.sewingmachineoutlet.com)

- Credit Card Terminal- $119.00 (www.merchantwarehouse.com)

- Steamer- $77.25 (www.americanretailsupply.com)

- Computer Desk with hutch- $219.99 (www.officemax.com)

- Desk Chair- $59.99 (www.officemax.com)

- Display Table Set- $219.00 (www.robertham.com)

- Open/Close Sign- $69.50 (www.robertham.com)

- Sale Sign- $11.25 (www.robertham.com)

- Sign- $30.00 (www.theboutiquesign.com)

- Business Cards- 500 for $157.90 (www.zazzle.com)

Promotional Advertisment:

Our promotional campaign will take place in the original "Crown me" location in New York City, New York. Every customer who spends over $100 will receive a makeover by the host of "Movie and a Makeover", Mia Butler! Customers spending over $150 will not only get a makeover, but a manicure and pedicure as well a FREE "Crown-me" tee signed by Mia Butler!

"Movie and a Makeover" host, Mia Butler.


Picture: (www.facebook.com/pages/Mia-Butler/92268241965)

Brand Logo

Brand Clientele

"Crown-me" clientele is women ranging from 18-32 years of age. The brand is recognized worldwide, and based in New York City, New York. The defined woman wearing the brand has an annual income of $20,000 + and lives in major cities, such as New York City, New York where the original "Crown-me" store is based.In 2008, the estimated population in NYC was 19,490,297. Out of the overall population, 10,005,932/51.5% were female(quickfacts.com).

The "Crown-me" woman is overall morally conscious and has a positive, outgoing and independent outlook on life. Although, she appears presentably classy on the outside, she has a streak of rebellion and edge that keeps her feeling young, healthy and full of life. Most defined women of the brand are in college pursuing a degree, beginning their careers or perhaps, already employed and married with a kid, or two. With that being said, the lifestyle of these women are very eventful with various responsibilities and tasks that are to be met each day whether it be work or school related.

Hypothetical Brand Facts

•Cost to purchase domain name: $10.69/yr.
•Renewal costs to maintain domain name: $10.69/yr.
•Is domain name available? Yes.
•Target consumer: 18-32 years of age: Youth Market
•Location: Worldwide, based in New York
•Income: $20,000 +
•Brand message logo: Crown signifying uniqueness, edge, confidence and royalty.
•How am I going to send out my “channels” of communication? Advertising contract with The New York Times, as well as a local radio station and Facebook.

Advertising Campaign

Social Responsibilty

Question: Why Go Green?

Answer: Because if we don't-- the human race could be wiped out, that's why! It is very important to consider not only the safety conditions of the planet, but the people that live in it, too. "Going Green" is ultimately saving the generations that follow in your footsteps.

For my brand, "Crown-me"-- I design a collection made from eco-friendly materials such as organic cotton, wool, hemp, soy-silk, bamboo, etc.

Did you know... that growing cotton uses 22.5 percent of all the insecticides used globally? Growing enough cotton for one t-shirt requires 257 gallons of water. On top of that, bleaching and then dyeing the resulting fabric creates toxins that flow into our ecosystem. The use of rayon for clothing is contributing to the rapid depletion of the world's forests. Petroleum-based products are detrimental to the environment on many levels. Fortunately there are alternatives.
(http://naturalhealthcare.ca/eco_and_environmentally_friendly_fashion.phtml)


How eco-friendly are you? You can find out by simply taking this quiz at the link below:

http://www.lifescript.com/Quizzes/Fun/How_Green_Are_You.aspx?gclid=CL6Xqp_Ek6ECFWV75Qod4BOXPg&trans=1&du=1&ef_id=1350:3:s_059916b4cbbf5ad53044236e5ec6dae1_2540466275:S8yz5Uo-KSIAAArPvAUAAADA:20100419194957


Also, 1% of the brand's earnings goes toward "Fashion for Relief/Haiti", which was organized by British supermodel, Naomi Campbell. The charity helps rebuild Haiti's new healthcare system for mothers and babies.




I don't know about you, but when I am flipping through fashion magazine after fashion magazine, I see a lot of, well...nothing! When I say, "nothing", I am referring to how thin and frail fashion model's have gotten in the industry due to the industry's weight/height requirements becoming to strict-- and unhealthy!
Curves are beautiful, not to mention... normal! What happened to the olden days, when curves were the "in" thing? I believe I can speak for many women, and exclaim that nothing has happened... because, they are still "in"! That is why my brand, "Crown-me" supports average size models, who look and feel great about their bodies. Food is good, food is a necessity to life, not to mention...food is YUMMY-- eat it [Doctor's recommend it!].



Picture: (www.google.com)

I believe this to be a social responsibility that sends a positive and "feel good" message to all women in society (as well as promoting my brand of royalty, "Crown-me"-- all at the same time!).

Is the domain name available for a website?

Yes, www.crown-mequeen.com is indeed available for a website!

http://www.godaddy.com/domains/searchresults2.aspx?ci=16811&isc=goaz2100p